India is fast emerging as the tourism destination of choice for Taiwanese tourists. To further strengthen 'Incredible India' brand in Taiwan and attract Taiwanese travelers to the multi-faceted tourist attractions in India, India-Taipei Association (newly appointed Director General, Mr. Pradeep Rawat), in cooperation with Indiatourism Regional Office in Tokyo is launching a Bus Wrap advertising campaign on Taipei's streets.
Beginning November 3, 2009 for a period of one month, 20 public buses in Taipei, wrapped in the colors of 'Incredible India' would weave through the city traffic. Each of these buses would be wrapped in a different theme of 'Incredible India', highlighting the marvels of Indian architecture, the depths of its age-old traditions, the beauty of its beaches and mountains, the colors and excitement of its festivals and the diversity of its warm and friendly people.
On November 2, 2009, a special Bus-Launch ceremony would be organized in the Grand Victoria Hotel, Taipei. The 'Incredible India' buses would be ceremonially flagged off by the Director General, India-Taipei Association with other VIPs from India and Taiwan. The bus launch ceremony would be followed by a gala evening featuring enthralling Indian Bollywood dances and a sumptuous Indian dinner. For the select invitees from the travel and tourism industry in Taiwan, there would also be special lucky draws with awards including free air tickets to India!
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印度-台北協會及印度政府旅遊局於11月2日晚間舉辦了一場「不可思議的印度」公車旅遊廣告開跑剪綵活動及晚宴,近100位台灣旅遊界、電視界及媒體朋友們均蒞臨參加。印度方面出席貴賓包括新到任的印度-台北協會會長羅國棟先生(Mr. Pradeep Rawat)及印度政府旅遊局薛丹拿先生。
穿梭台北的印度旅遊熱點
戶外的公車廣告剪綵儀式為當晚活動揭開序幕,換裝為印度風的台北市公車首度現身,在剪綵貴賓及印度寶萊塢舞蹈的熱力下即日起正式開跑。大台北地區將有20台公車爭奇鬥豔地展現印度最繽紛的樣貌,3面妝點上如泰姬馬哈陵、水上宮殿、舞蹈、瑜珈、建築、野生動物等主題,穿梭大街小巷,用色彩豐富您的視界外,更希望喚起民眾對印度的旅遊熱,突破2008年近27,000的簽證數字!(公車路線編號:大南266、欣欣1、611、254、278、630)
寶萊塢輪番熱舞
走進晚宴會場,首先以印度點燈祈福儀式(Diya)開場,燭火盞盞點起,用意是向天上的神祈求活動順利進行,更是對參與賓客最大的尊重。忠於印度人熱愛慶典、跳舞的民族性,整晚寶萊塢勁舞不斷,由西瓦及孫夢萍舞蹈團輪番上陣,讓您深刻感受其風靡全球的魅力。
印度電視劇在世界堀起
另一個當晚矚目的焦點是試播紅遍中國、東南亞、羅馬尼亞等國的印度電視連續劇「新娘Dulhann」。這檔電視劇是印度媲美台灣金鐘獎最佳電視劇的得獎作品,期盼不久的未來,臺灣民眾也有福欣賞到印度俊男美女的愛恨情仇。